Lan is a Senior Analyst in the Hanoi office of Vriens & Partners. Prior to joining the team, Lan spent one year at the Hanoi City Department of Information and Communications. While at DIC, she provided inputs to Departmental leadership communications strategies as well as contributing to interdepartmental information efforts to strengthen broader communications efforts for various projects and programs.
Prior to joining DIC, Lan worked as pro-bono consultant for nonprofits, where she developed communications plans to strengthen organizations’ support base. To develop these, she conducted in-depth primary and secondary research to identify themes, trends and consumer behavior.
Lan holds a Master’s Degree in Public Relations & Corporate Communications from Georgetown University and a Bachelor’s Degree in Strategic Communication from Miami University.